Birzon Wholesale Jewelers
See Our Coupon In The Coupon Section
1376 Niagara Falls Blvd
Tonawanda, NY 14150
(716) 856-8255
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856-8255

Diamond Rings in Amherst, NY

How To Spot the Perfect Ring

On your mark, get set, search!

There’s a galaxy of choices out there, and the best way to start is by browsing right here through our ring selection! Start flipping through bridal magazines or even visit one of our jewelry stores. Not sure what style is right for you? Look at the jewelry you already own – it’s often a good indicator of what you’d like in engagement and wedding rings. Do you favor white metal over yellow gold? Do you have a modern or vintage style? Is a classic style for you or something more contemporary?

A perfect fit

You’ll want to choose a ring that matches your personal style, but there are also a few guidelines for selecting a stone shape that flatters your hand. If you have shorter fingers, try a marquise, oval or emerald cut. These shapes will elongate your fingers. If you have a wide finger or have larger knuckles, try a setting with pavé or one with rows of diamonds for balance. There are really no wrong choices – when you find the right one, you’ll know.

We have a wide variety of engagement rings to choose from!

The Four Cs

Once you’ve decided on a shape, it’s time to learn about color, cut, clarity and carat. If you aren’t already familiar with the Four C’s, now’s the time to read up on them so you will be able to make an informed decision when you are ready to choose your ring.

Sizing it up

Don’t sacrifice quality for size. A smaller stone that’s higher in quality will be worth more in the long run. But if the diamond's size is a major concern for you, you may want consider alternate shapes such as; oval, pear and marquise.

For the Groom

Guys play tough, and their rings should too. Platinum and titanium are all durable metals that won’t wimp out on him. The polished gold band is still the most popular style of men’s wedding ring.

Comfort is key

A wedding ring may be the only piece of jewelry some men wear, so the less obtrusive it is, the less he’ll notice it. Ergonomic bands with rounded edges and surfaces are the most comfortable styles.

Whatever you decide remember that it’s your ring, no one else’s. Make sure it ’s something you love – a keepsake to cherish through the years to come.

The 4 Cs Of Diamonds

Carat Weight
As with all precious stones, the weight -- and therefore the size -- of a diamond is expressed in carats. One carat is divided into 100 "points" so that a diamond of 25 points is described as a quarter of a carat, or 0.25 carats. Size is the most obvious factor in determining the value of a diamond, but now you know that two diamonds of equal size can have very unequal prices, depending on their quality. However, remember that diamonds of high quality can be found in all size ranges.

Clarity
Because of their unique properties, diamonds, more than any other gemstone are capable of producing the maximum amount of brilliance. While minute crystals of diamond or other minerals are contained in almost all diamonds, a diamond that is virtually free of inclusions and surface markings will be judged as flawless. In these diamonds, nothing interferes with the passage of light nor spoils the beauty. But these diamonds are extremely rare and will command a high price. To determine a diamond's clarity grading, it must be examined under a 10x magnification by a trained, skilled eye. What minute inclusions there may be make all diamond rings unique. These are, in fact, nature's fingerprints and do not mar the diamond's beauty nor endanger its durability. Without high magnification, you may never see these inclusions. However, the fewer there are, the rarer your diamond will be.

Diamond Clarity Chart:

Grade

Description

FL

Flawless

IF

Internally Flawless - Minor Surface Blemishes

VVS1-VVS2

Very, Very Small Inclusions

VS1-VS2

Very Small Inclusions

SI1-SI2

Small Inclusions

I1-I2-I3

Inclusions - Visible to the Naked Eye

Color
The most prized diamonds are colorless diamonds, because their beauty depends entirely upon their remarkable optical properties. In such diamonds, all the colors of the rainbow are reflected back to your eye. While the majority of gem diamonds appear to be colorless, others can contain increasing shades of yellow to brown, some of which are referred to as champagne diamonds. Other diamonds of exceptional color -- red, blue, green, pink and amber -- are known as "Fancies." The color grading scale varies from totally colorless to light color or tinted. The difference between one grade and its neighbor is very subtle. Experts never try to remember color; they use master diamonds of known color for comparison.

Diamond Color Scale:

  D E F   G H I J   K L M   N O P Q R   S T U V W X Y Z
  Colorless   Near Colorless   Faint Yellow   Light Yellow   Darker Yellow

 

Cut
Many people confuse cut with the shape of a diamond. The shape you select is a matter of individual taste, and today the skill and imagination of the craftsmen only limit your choice. It is their efforts during every stage of the fashioning process that reflects the maximum amount of light back to the eye. Most round, brilliant-cut or fancy-shaped diamonds possess 58 carefully angled flat surfaces, called facets. It is the precision of each facet's placement that will affect the amount of fire, brilliance and ultimate beauty of your Diamond.

When a diamond is cut to good proportions, light is reflected from one facet to another and then dispersed through the crown, or the top of the stone (Figure A). If the cut of the diamond is too deep, some light escapes through the opposite side of the pavilion, or bottom (Figure B). If the cut is too shallow, light escapes through the pavilion before it can be reflected (Figure C).

 Birzon Jewelers is family owned and operated for 50 yrs.  We provide fine quality jewelry at affordable wholesale prices.  Our inventory includes a wide selection of 14k jewelry, precious gemstones, diamonds, certified diamonds, engagement rings, earrings, necklaces, bracelets, wedding bands, pendants and anniversary rings.

Proudly serving Amherst, NY, Tonawanda, NY, Buffalo , NY and the surrounding areas.


Products & Services
Fashion jewelry in 14k gold, diamonds, gemstones, cultured pearls, engagement rings, tennis bracelets, necklaces, bracelets, pearls, rubies, emeralds, sapphires, rings, watches, jewelry, 14k, certified diamonds, diamond earrings, diamond rings, Seiko watches, pendants, mothers rings, anniversary rings, wedding bands, charms, medals, crosses, religious jewelry, remounts, custom design, Timex watches, Chamilia charms, Chamilia beads.

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Birzon Wholesale Jewelers


Diamond Cut Buying Tip
Wed May 02 10:00:00 EDT 2012

Cut grade is the most important factor in determining the overall appearance of a diamond because a poorly cut diamond will seem dull even with excellent clarity and color.

Facts About Diamond You Should Know
Wed Apr 18 15:00:00 EDT 2012

FACT: To produce a single one-carat diamond, 250 tons of earth will be mined.

Birzon Wholesale Jewelers -
Wed Dec 14 09:20:00 EST 2011

There’s a galaxy of choices out there, and the best way to start is by browsing right here through our ring selection!

Our inventory includes a wide selection of 14k jewelry, precious gemstones, diamonds, certified diamonds, engagement rings, earrings, necklaces, bracelets, wedding bands, pendants and anniversary ring
Fri Aug 19 13:20:00 EDT 2011

Our inventory includes a wide selection of 14k jewelry, precious gemstones, diamonds, certified diamonds, engagement rings, earrings, necklaces, bracelets, wedding bands, pendants and anniversary rings.

Update-
Tue Jul 12 14:52:00 EDT 2011

Come in today for the latest styles in diamond rings, engagement rings, watches & jewelry.

Father's Day
Tue May 31 15:48:00 EDT 2011

How about a new watch for dad?

Welcome -
Fri Apr 15 14:44:00 EDT 2011

We maintain a high level of customer service.

Check us out today!
Mon Apr 11 09:40:00 EDT 2011

We pride ourselves on our quality craftsmanship.

Update -
Wed Jan 19 09:31:00 EST 2011

We provide fine quality jewelry at affordable wholesale prices.

Update
Thu Oct 28 14:04:00 EDT 2010

Thanks for checking out our page.  Be sure to check back for the latest offers and specials!


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Hours of Operation:
Monday:
9:30AM
-
6:00PM
Tuesday:
9:30AM
-
6:00PM
Wednesday:
9:30AM
-
6:00PM
Thursday:
9:30AM
-
7:00PM
Friday:
9:30AM
-
6:00PM
Saturday:
9:30AM
-
2:00PM
Sunday:
CLOSED
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Areas Served:
  • Akron
  • Alden
  • Amherst
  • Angola
  • Athol Springs
  • Black Rock
  • Blasdell
  • Boston
  • Bowmansville
  • Brant
  • Buffalo
  • Castile
  • Chaffee
  • Cheektowaga
  • Clarence
  • Clarence Center
  • Colden
  • Collins
  • Collins Center
  • Concord
  • Crittenden
  • Depew
  • Derby
  • East Amherst
  • East Aurora
  • East Concord
  • East Eden
  • Ebenezer
  • Eden
  • Eden Valley
  • Eggertsville
  • Ellicottville
  • Elma
  • Evans
  • Getzville
  • Glenwood
  • Grand Island
  • Hamburg
  • Harris Hill
  • Holland
  • Kenmore
  • Lackawanna
  • Lakeview
  • Lancaster
  • Langford
  • Lawtons
  • Marilla
  • Millgrove
  • Newstead
  • North Amherst
  • North Boston
  • North Buffalo
  • North Collins
  • North Evans
  • North Tonawanda
  • Olcott Beach
  • Orchard Park
  • Patchin
  • Riverside
  • Sardinia
  • Sloan
  • Snyder
  • South Buffalo
  • South Wales
  • Springbrook
  • Springville
  • Swormsville
  • Tonawanda
  • Tonawanda City
  • Town Line
  • Town Of Aurora
  • Town Of Tonawanda
  • Town Of Amherst
  • Wales
  • Wales Center
  • Wanakah
  • West Amherst
  • West Falls
  • West Seneca
  • Westfalls
  • Williamsville
  • Wolcottsburg
  • Woodlawn
Payments Accepted:

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