Birzon Wholesale Jewelers
See Our Coupon In The Coupon Section
1376 Niagara Falls Blvd
Tonawanda, NY 14150
(716) 856-8255

Stop by today for a great selection of engagement rings!

Jewelry Stores in Amherst, NY

Birzon Jewelers is family owned and operated jewelry store. We provide fine quality jewelry at affordable wholesale prices. We have been serving Buffalo, NY and surrounding areas with the highest quality diamond rings for over 50 years! We are your local expert on engagement rings and all other jewelry. If you need help finding the right Valentines Day present, Birthday Present, or any other special occasion, give us a call today!

Our inventory includes:

  • Precious gemstones
  • Diamond rings
  • Certified diamonds
  • Engagement rings
  • Earrings
  • Necklaces
  • Bracelets
  • Wedding bands

We are located on Niagara Falls Blvd near Sheridan Dr in Tonawanda, NY. We proudly serve Buffalo, NY; Amherst, NY and the surrounding areas.

How to spot great engagement rings!

There’s a huge variety of choices for engagement rings out there, sometimes the best way to start is by going to jewelry stores and sifting through their ring selection! It's also good idea to start searching through bridal magazines. If you're unsure what style is right for you? Take a look at the jewelry you already own – it’s usually pretty good indicator of what you’d like in engagement rings. It's important to know if your preference is white metal or yellow gold? Do you generally like modern or vintage styles?

Wedding rings may be the only piece of jewelry men wear, so it should less obtrusive. Men tend to notice jewelry that is more obtrusive. Ergonomic bands with rounded off edges and surfaces are the most comfortable styles, and most men prefer these rings.

We have a wide variety of diamond rings to choose from!

When you're shopping for diamond rings you want to choose a ring that matches your unique style. There are also a few other guidelines for selecting the right stone shape that works with your hand. If your fingers are shorter, a marquise, oval or emerald cut tends to look better. These shapes tend to elongate your fingers. If you have larger knuckles or wider fingers, try a setting with pavé or one with rows of diamonds because they provide balance. There are really no wrong choices when looking for diamond rings – when you find the right one, you will know.

The 4 C's of Diamond Rings

Once you’ve decided on your shape, it’s time to understand color, cut, clarity and carat. If you don't know about the Four C’s, take the time to read about them so you will be able to make an informed decision when you are ready to start shopping for diamond rings.

Sizing up your ring

Don’t sacrifice quality for size. A stone that is smaller with a higher quality will be worth more in the future. If diamond size is a major concern, you may want consider alternative shapes like; oval, pear or marquise.

For the Groom

Guys tend play rough, and this should be considered when shopping for rings. Platinum and titanium are all durable metals that will withstand a man's roughness. Polished gold bands are still the most popular styles for men’s wedding ring.

Diamond Clarity Chart:






Internally Flawless - Minor Surface Blemishes


Very, Very Small Inclusions


Very Small Inclusions


Small Inclusions


Inclusions - Visible to the Naked Eye

Diamond Color Scale:

  D E F   G H I J   K L M   N O P Q R   S T U V W X Y Z
  Colorless   Near Colorless   Faint Yellow   Light Yellow   Darker Yellow

Jewelry Stores Buffalo, NY

Birzon Jewelers offers a fine jewelry selection of rings, necklaces, earrings and bracelets. Our unique collection includes diamond rings in a variety of cuts and styles. We offer diamond rings and bands for every occasion. Our staff is here to help you find the right choice for you. Call us today!

Products & Services

Fashion jewelry in 14k gold, diamonds, gemstones, cultured pearls, engagement rings, tennis bracelets, necklaces, bracelets, pearls, rubies, emeralds, sapphires, rings, watches, jewelry, 14k, certified diamonds, diamond earrings, diamond rings, Seiko watches, pendants, mothers rings, anniversary rings, wedding bands, charms, medals, crosses, religious jewelry, remounts, custom design, Timex watches, Chamilia charms, Chamilia beads

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Birzon Wholesale Jewelers

Is it time to show her how you really feel?
Mon Apr 07 08:45:00 EDT 2014

Stop in and let us help you to choose the perfect engagement ring for your future fiancé!

Big Diamonds Are A Must!
Fri Mar 21 14:33:00 EDT 2014

“Big girls need big diamonds.” ― Elizabeth Taylor

An Answer To Your Questions!
Fri Mar 07 14:32:00 EST 2014

We want to answer any and all questions you have for us! Simply pick up the phone and dial (716) 856-8255 for the answers you seek today!

Fri Feb 21 15:22:00 EST 2014

When you stop in to Birzon Jewelers, don't forget to check in!

Valentine's Day:
Fri Feb 07 15:21:00 EST 2014

Valentine's Day is next Friday! Why not stop in to see us and get your special someone one of our fine pieces of jewelry?

A Sparkling Gift:
Fri Jan 24 11:03:00 EST 2014

Are you looking to get someone a sparkling gift?  We carry a wide variety of designer necklaces, bracelets and other fashion jewelry.  Call us today at Birzon Jewelers to inquire about our excellent selection!

Wedding Bands:
Fri Jan 10 11:03:00 EST 2014

Now that the holidays are over, you may have a wedding on your hands to plan and prepare for.  Well, prepare yourself for we have a huge selection of beautiful wedding band options.  Stop on in today to speak with an associate and we’ll make sure you find the perfect fit for your big day!

It's almost New Year's!
Fri Dec 27 09:06:00 EST 2013

This year, we resolve to provide you with even better customer service and more beautiful jewelry than ever before! 

It's that time of the year again!
Fri Dec 13 09:01:00 EST 2013

This holiday season, give that very special someone on your list the gift they really want: beautiful, sparkling jewelry! Come in today to find something that's sure brighten someone's day! 

Happy Thanksgiving!
Fri Nov 29 08:56:00 EST 2013

We hope you're having a great Thanksgiving weekend! 

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Areas Served:
  • Akron
  • Alden
  • Amherst
  • Angola
  • Athol Springs
  • Black Rock
  • Blasdell
  • Boston
  • Bowmansville
  • Brant
  • Buffalo
  • Castile
  • Chaffee
  • Cheektowaga
  • Clarence
  • Clarence Center
  • Colden
  • Collins
  • Collins Center
  • Concord
  • Crittenden
  • Depew
  • Derby
  • East Amherst
  • East Aurora
  • East Concord
  • East Eden
  • Ebenezer
  • Eden
  • Eden Valley
  • Eggertsville
  • Ellicottville
  • Elma
  • Evans
  • Getzville
  • Glenwood
  • Grand Island
  • Hamburg
  • Harris Hill
  • Holland
  • Kenmore
  • Lackawanna
  • Lakeview
  • Lancaster
  • Langford
  • Lawtons
  • Marilla
  • Millgrove
  • Newstead
  • North Amherst
  • North Boston
  • North Buffalo
  • North Collins
  • North Evans
  • North Tonawanda
  • Olcott Beach
  • Orchard Park
  • Patchin
  • Riverside
  • Sardinia
  • Sloan
  • Snyder
  • South Buffalo
  • South Wales
  • Springbrook
  • Springville
  • Swormsville
  • Tonawanda
  • Tonawanda City
  • Town Line
  • Town Of Aurora
  • Town Of Tonawanda
  • Town Of Amherst
  • Wales
  • Wales Center
  • Wanakah
  • West Amherst
  • West Falls
  • West Seneca
  • Westfalls
  • Williamsville
  • Wolcottsburg
  • Woodlawn


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