Call Us Today (716) 856-8255
Birzon Jewelers

1376 Niagara Falls Blvd Tonawanda, NY 14150

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Stop by today for a great selection of engagement rings!

Jewelry Stores in Amherst, NY

Birzon Jewelers is family owned and operated jewelry store. We provide fine quality jewelry at affordable wholesale prices. We have been serving Buffalo, NY and surrounding areas with the highest quality diamond rings for over 50 years! We are your local expert on engagement rings and all other jewelry. If you need help finding the right Valentines Day present, Birthday Present, or any other special occasion, give us a call today!

Asking your partner for their hand in marriage is one of the most memorable moments in life. Finding a great ring is not always an easy task. The perfect engagement ring will symbolize the beauty and uniqueness of your love for each other. If you are looking for a great selection of engagement rings, Birzon Jewelers has one of the largest selections.

Diamond rings come in all shapes and sizes. With so many choices, it may seem overwhelming to choose the perfect diamond ring. It helps to do some research before deciding on which kind of ring is right for you. There are different cuts including asscher, cushion, emerald, and princess cut diamond rings. The four C's of diamonds has helped jewelers and customers identify the differences in diamond rings for many years.

The four C's of diamonds:

  • Color
  • Carat
  • Cut
  • Clarity

Our experienced jewelers are ready to help you find the perfect ring to represent your engagement. We have several options available for engagement rings including diamonds of various sizes and colors. When the time comes to start hunting for the perfect ring, stop into Birzon to see our selection.

Our inventory includes:

  • Precious gemstones
  • Diamond rings
  • Certified diamonds
  • Engagement rings
  • Earrings
  • Necklaces
  • Bracelets
  • Wedding bands

We are located on Niagara Falls Blvd. near Sheridan Dr. in Tonawanda, NY. We proudly serve Buffalo, NY; Amherst, NY and the surrounding areas.

How to spot great engagement rings!

There’s a huge variety of choices for engagement rings out there, sometimes the best way to start is by going to jewelry stores and sifting through their ring selection! It's also good idea to start searching through bridal magazines. If you're unsure what style is right for you? Take a look at the jewelry you already own – it’s usually pretty good indicator of what you’d like in engagement rings. It's important to know if your preference is white metal or yellow gold? Do you generally like modern or vintage styles?

Wedding rings may be the only piece of jewelry men wear, so it should less obtrusive. Men tend to notice jewelry that is more obtrusive. Ergonomic bands with rounded off edges and surfaces are the most comfortable styles, and most men prefer these rings.

We have a wide variety of diamond rings to choose from!

When you're shopping for diamond rings you want to choose a ring that matches your unique style. There are also a few other guidelines for selecting the right stone shape that works with your hand. If your fingers are shorter, a marquise, oval or emerald cut tends to look better. These shapes tend to elongate your fingers. If you have larger knuckles or wider fingers, try a setting with pavé or one with rows of diamonds because they provide balance. There are really no wrong choices when looking for diamond rings – when you find the right one, you will know.

The 4 C's of Diamond Rings

Once you’ve decided on your shape, it’s time to understand color, cut, clarity and carat. If you don't know about the Four C’s, take the time to read about them so you will be able to make an informed decision when you are ready to start shopping for diamond rings.

Sizing up your ring

Don’t sacrifice quality for size. A stone that is smaller with a higher quality will be worth more in the future. If diamond size is a major concern, you may want consider alternative shapes like; oval, pear or marquise.

For the Groom

Guys tend play rough, and this should be considered when shopping for rings. Platinum and titanium are all durable metals that will withstand a man's roughness. Polished gold bands are still the most popular styles for men’s wedding ring.

Diamond Clarity Chart:






Internally Flawless - Minor Surface Blemishes


Very, Very Small Inclusions


Very Small Inclusions


Small Inclusions


Inclusions - Visible to the Naked Eye

Diamond Color Scale:

  D E F   G H I J   K L M   N O P Q R   S T U V W X Y Z
  Colorless   Near Colorless   Faint Yellow   Light Yellow   Darker Yellow

Jewelry Stores Buffalo, NY

Birzon Jewelers offers a fine jewelry selection of rings, necklaces, earrings and bracelets. Our unique collection includes diamond rings in a variety of cuts and styles. We offer diamond rings and bands for every occasion. Our staff is here to help you find the right choice for you. Call us today!

Products & Services

Fashion jewelry in 14k gold, diamonds, gemstones, cultured pearls, engagement rings, tennis bracelets, necklaces, bracelets, pearls, rubies, emeralds, sapphires, rings, watches, jewelry, 14k, certified diamonds, diamond earrings, diamond rings, Seiko watches, pendants, mothers rings, anniversary rings, wedding bands, charms, medals, crosses, religious jewelry, remounts, custom design, Timex watches, Chamilia charms, Chamilia beads

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Birzon Wholesale Jewelers

Have a great holiday!
Wed Nov 26 09:00:00 EST 2014

“It is not happy people who are thankful, but thankful people who are happy.”

From our family to yours, Happy Thanksgiving!

It's not too early to start shopping!
Wed Nov 12 09:00:00 EST 2014

The holidays are just around the corner! Stop in to Birzon Jewelers today to find the perfect gift for that special someone in your life. 

Quote of the Day:
Wed Oct 29 09:00:00 EDT 2014

 “Big girls need big diamonds.” – Elizabeth Taylor 

Revamp Old Jewelry:
Thu Oct 16 12:04:00 EDT 2014

Don't neglect a beautiful jewel just because you don't like the setting. We'll reset your precious gemstones in a setting you'll love! Call today to create your new piece at (716) 856-8255.

All You Need Is Love:
Thu Oct 09 12:59:00 EDT 2014

...and jewelry! We can help you with the latter. Stop by now to see our selection.

October Birthstone:
Thu Oct 02 12:55:00 EDT 2014

October has two birthstones: opal and tourmaline! Stop by to see all of our arrangements for your special someone with an October birthday! 

Thu Aug 28 14:49:00 EDT 2014

Birzon Jewelers maintains an "A+" rating with the Better Business Bureau. We're proud to have been a BBB-accredited business since 1985.

August birthstone:
Thu Aug 14 14:47:00 EDT 2014

The birthstone for the month of August is the peridot. It is said to host magical powers and healing properties to protect against nightmares and to bring the wearer power, influence, and a wonderful year.

July birthstone:
Wed Jul 30 12:40:00 EDT 2014

The birthstone for the month of July is the ruby. Rubies are said to arouse the senses, stir the imagination, and guarantee health, wisdom, wealth and success in love.

Quality over quantity:
Wed Jul 16 12:15:00 EDT 2014

Don't sacrifice the quality of a diamond for size. A higher-quality smaller diamond will be worth more than a lesser-quality larger one down the road. To learn more, stop in or call (716) 856-8255.

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Areas Served

  • Akron
  • Alden
  • Amherst
  • Angola
  • Athol Springs
  • Black Rock
  • Blasdell
  • Boston
  • Bowmansville
  • Brant
  • Buffalo
  • Castile
  • Chaffee
  • Cheektowaga
  • Clarence
  • Clarence Center
  • Colden
  • Collins
  • Collins Center
  • Concord
  • Crittenden
  • Depew
  • Derby
  • East Amherst
  • East Aurora
  • East Concord
  • East Eden
  • Ebenezer
  • Eden
  • Eden Valley
  • Eggertsville
  • Ellicottville
  • Elma
  • Evans
  • Getzville
  • Glenwood
  • Grand Island
  • Hamburg
  • Harris Hill
  • Holland
  • Kenmore
  • Lackawanna
  • Lakeview
  • Lancaster
  • Langford
  • Lawtons
  • Marilla
  • Millgrove
  • Newstead
  • North Amherst
  • North Boston
  • North Buffalo
  • North Collins
  • North Evans
  • North Tonawanda
  • Olcott Beach
  • Orchard Park
  • Patchin
  • Riverside
  • Sardinia
  • Sloan
  • Snyder
  • South Buffalo
  • South Wales
  • Springbrook
  • Springville
  • Swormsville
  • Tonawanda
  • Tonawanda City
  • Town Line
  • Town Of Aurora
  • Town Of Tonawanda
  • Town Of Amherst
  • Wales
  • Wales Center
  • Wanakah
  • West Amherst
  • West Falls
  • West Seneca
  • Westfalls
  • Williamsville
  • Wolcottsburg
  • Woodlawn

Established: 1950